CORE BUSINESS
- Business Preparation
- Assessment
- Marketing Strategy Planning
- Professional Execution
- Consulting and Operation Management
Business Preparation Effectively Lead the Owners to Make the Most Effective Decision
"Preparatory work is the foundation of building a successful hotel business." Through practical tests to the establishment of a professional form system, we eliminate unnecessary personnel costs and redundant work processes to avoid serious mistakes in subsequent operation and management. We have the experience of introducing the operation process of the famous Japanese Hotel "ABBA RESORTS IZU", and have accumulated solid practical experiences; therefore, we are able to tailor-make perfect operational frameworks according to the needs of hotel owners through professional STP market segmentation and brand positioning evaluation, while making high-quality products which retain the local cultural and natural environment characteristics with market competitiveness and representativeness.
| ✦ Construction | ✦ Landscape | ✦ Interior Decoration | ✦ IT system Planning |
|---|---|---|---|
| ✦ Online Booking | ✦ Official Website | ✦ Organization Planning | ✦ Training |
| ✦ Service Positioning and Planning | ✦ Integrated Marketing |
Assessment Integrate All Professional Fields, and Provide the Best Scheme for the Hotel Owners via "Consulting Marketing"
"Brand marketing is an important key to maintain the long-term development of a brand". With professional and mature marketing experience, revenue management tools and resource integration, we assist the hotel owners in aiming at the target market and formulate accurate marketing strategies to effectively achieve long-term operation goals.
Services
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Brand Positioning
✦ Market positioning and marketing consulting ✦ STP market segmentation and positioning ✦ SWOT analysis -
Brand Image Packaging
✦ CIS planning and design of enterprise identification ✦ Image and public relations building ✦ Establishment of the enterprise official website ✦ Brand propaganda writing -
Marketing Strategy Planning
✦ Product line planning ✦ Brand promotion and communication strategy planning ✦ Advertising budgeting and procurement ✦ Overall implementation of public relations activities and media strategies ✦ Planning and implementation of opening activities -
Digital Marketing
✦ Internet multimedia marketing ✦ Search engine marketing ✦ Website and search engine optimization ✦ Community and blog marketing -
Integrated Virtual and Physical Marketing
✦ Physical activities to lead traffic to the official website ✦ Official websites and community websites to lead people to physical stores ✦ Integration of virtual and physical cross-industry resources for all-round marketing and promotion
Marketing Strategy Planning Complete the Business System through Professional Guidance
From the establishment of the business model and the management team organization system, and from hardware facilities to software services, we provide one-stop complete service chain to improve hotel owners’ ability of coordination and maintenance of operation.
Services
Professional Execution Maximizing Operating Performance to Achieve Optimal Profitability and Asset Value
We assist the hotel owners in optimizing business management projects and market competitiveness. We have a group of professional consultants with rich experience in the international market and unique vision who can achieve the goal of reducing costs and improving returns, and bring maximum benefits to investment plans and achieve expected financial goals. With the advantage of a multi-professional alliance system, we integrate resources and channel structures to help owners leverage multiple resources.
Service Items
Research on hotel, restaurant, club and other leisure industry markets
- ✦ International and domestic market research analysis
- ✦ Investment benefit evaluation consulting service
- ✦ Investment project reconstruction and evaluation planning
Negotiation services for cooperation
- ✦ Intermediary services for leisure property trading
- ✦ Assistance in finding joint-investment and management targets
- ✦ Evaluation and negotiation of international hotel chain cooperation
- ✦ Hotel M&A and price negotiation
M&A and franchise service
- ✦ Investor relations establishment and maintenance
- ✦ Provision of franchise market data analysis and plans
- ✦ Negotiation of merger, acquisition or franchise of possible bids at home and abroad
- ✦ Merger and integration of leisure industry entities
- ✦ Franchise system establishment and training
Operation report writing
- ✦ Feasibility evaluation report on cooperation of domestic and foreign chain leisure systems
- ✦ Analysis report on M&A in the leisure industry
Consulting and Operation Management Attention to Details for Experience Accumulation and Quality Improvement to Obtain Maximum Operating Performance
Hotel management requires high professionalism. ABBA RESORTS has a group of experienced professional consultants as well as international hotel operation and management experience, and can put forward effective suggestions, introduce multiple resources, and absorb new knowledge of hotel management at home and abroad to develop unique and perfect management system for professional consultants to provide consulting, and guide the hotel owners to update the information in order to comply with international standards. We provide services based on the three principles: "global customer perspective", "owner's perspective", and "attention to process details", to tailor sophisticated business operation and financial management processes for the owners, and give clear and detailed service requirements to continuously improve the quality and performance of operations. We also draw up standard operating procedures that are easy for the implementing unit to assist the owners in reducing overall management costs and obtaining the best return on investment.
Service Items
